Samsung details the future of its foldables ahead of Galaxy Z Fold 4 launch

Samsung was the first major manufacturer to release a foldable smartphone. Despite the launch being less than ideal, the company continued to pursue the technology, making iterative improvements with its yearly releases. This year could be its best yet, as Dr. TM Roh, President & Head of MX Business, has claimed that “the mainstream moment for foldable smartphones is here.”

Last year, Samsung dominated the foldable smartphones category, bringing the technology to the masses with its aggressive pricing, financing plans, and trade-in deals. Samsung says that last year, 10 million foldable devices were sold, which is triple that of the year before. Samsung states that it has “made advancements” this year with its foldable product lineup, which should expand the experience for its users. The company says that some of these things wouldn’t be possible without its partnerships with the likes of Google, Microsoft, and others.

Samsung said that seventy percent of foldable Galaxy phones sold were the Galaxy Z Flip 3, meaning that the other 30% was the Galaxy Z Fold 3. This is an important insight, because it goes to show the ratio in sales between those Flip-style foldables and the Fold-style devices.

Almost time to unpack

Samsung recently started its marketing campaign for its next foldable smartphones, releasing a cryptic tweet and then revealing that its next line of foldable phones, the Galaxy Z Fold 4 and Galaxy Z Flip 4, would be revealed on August 10. The virtual Galaxy Unpacked event should be interesting, as there have been rumors of slightly tweaked designs and improvements in the screen technology. The main star of the event will be smartphones, but Samsung should also have some accessories to show off.

Currently, Samsung has opened its Galaxy Phone reservation page, and like in prior years, there are plenty of deals to be had and incentives that could total up to $200 in credit. While it’s hard sometimes to get excited about something we haven’t seen yet, it’s a good idea to register, as it is non-commital and only takes a name and email address to claim these early registration promotions. The promotional period closes on August 10.

Source: Samsung

The post Samsung details the future of its foldables ahead of Galaxy Z Fold 4 launch appeared first on XDA.

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